Namibia Breweries Limited (NBL) added two new ciders to its portfolio this week in an effort to invigorate the cider market in the country.
The cider market in Namibia just got two new products, courtesy of Namibia Breweries. The Strongbow Apple Ciders come in two flavours, Gold Apple and Red Berries. Both have been already tested by the company in industry events and, according to representatives, have been exceptionally well received by the focus groups.
According to company representatives, the new portfolio additions will invigorate the cider market in the country and meet the demand of Namibian consumers. Managing director Wessie van der Westhuizen assumed that, although “the cider market in Namibia is substantial, there is a growing demand for choice and access to global brands by our consumers”. He added that the two new products show “NBL’s commitment to meeting the needs and wants of our consumers, customers and to stimulate overall business performance and growth.”
Namibia Breweries, part of the Ohlthaver & List (O&L) Group, was established in Namibia in 1920. It is one of the leading beer manufacturers in the country and in Southern Africa, becoming a publicly owned company, listed in the Namibian stock exchange, in 1996. In 2015, following a significant restructuring of its operations in Namibia and Southern Africa, the company struck a deal with leading partners Diageo and Heineken, which resulted in Heineken acquiring a stake in NBL. This has turned NBL into a preferential partner for the development of key brands part of the Heineken and Amstel portfolio.