The strategic gap – where reality intrudes on expansion plans in Africa
Risks
After Africa Rising: Key lessons for understanding the growth of the African middle class opportunity
After Africa Rising: Key lessons for understanding the growth of the African middle class opportunity
By now, most seasoned observers are aware of the complexities of understanding the growth of the middle class in Africa: unreliable data, confusing and inconsistent definitions, the way that competing narratives of understated or overstated middle class sizes don’t...
The end of Africa Rising and what it means for international FMCG companies
The end of Africa Rising and what it means for international FMCG companies
In Q2 2015, the average GDP of sub Saharan Africa expanded at the slowest pace since the height of the financial crisis in 2009. Commodities-rich countries such as Nigeria and Angola have been particularly hard hit. Over the course of the second half of the year we...
On risks, opportunities, known knowns; known unknowns and unknown unknowns
On risks, opportunities, known knowns; known unknowns and unknown unknowns
Donald Rumsfeld famously talked about known knowns (things we know we know), known unknowns (things we know we don’t know) and unknown unknowns (things we don’t know [yet] we don’t know). There are also unknown knowns (things we do know about but choose to ignore)....