Trendtype’s Market Navigator provides data and insights on 45 countries, 10,000 cities and hundreds of thousands of neighbourhoods across Africa. From Casablanca to Cairo, Nairobi, Lagos, Abidjan, Kinshasa or Johannesburg, it provides accurate, updated information on sociodemographics, trade intensity and retail, logistics and routes to market.
This interactive route to market planning tool has been developed by Africa trade specialists and data scientists. It combines ground-level research with cutting edge AI-driven data mapping trends across the consumer, retail and logistics landscape in Africa. Updated on a continuous basis it offers the latest insights on growth opportunities for expansion teams, market managers and supply chain planners.
Outlet universe | trade hotspots
Market Navigator is updated daily with new intelligence on locations of supermarkets, and maps trade intensity and outlet universe data for the modern and traditional trade. It allows you to identify suitable outlets, map trade hotspots and assess your distribution coverage.
Consumer demographics
Want to know where your target consumers are, and their spending power? Market Navigator provides detailed insights on where target consumers are by age, gender, income and purchasing power. This powerful tool helps you focus on the countries, cities and neighbourhoods that offer the most potential.
Distribution and logistics
Identify trade corridors, parallel trade risks, and potential wholesale and distribution sites with ease. Understand physical logistic factors affecting wholesale and retail trade intensity. Market Navigator provides comprehensive information on rail, road, and port infrastructure, border posts, and the physical movement of goods.
Ready to navigate to sales hotspots?
Trendtype is trusted by blue chip FMCG, healthcare, logstistics and retail companies to support market expansion in Africa. This comprehensive tool is aimed at expansion teams, supply chain professionals and market managers take a data-led approach to strategic planning. Market Navigator is a game-changer.
Don’t miss your chance to see it in action – schedule a demo of Market Navigator today.
Clients
