What We Do

We conduct market research on African markets. We give our clients a window into African markets. Solid, reliable and comparable data you can rely on Africa is rare: we provide accurate and comparable information across the 50 countries we cover so that our clients can identify the right opportunities and growth strategies.

Our strategic analysis is independent and supported by research from our extensive network across Africa. It is backed by proprietary databases of consumer market development indicators, retailers and distributors.

Trendtype's research and analysis focuses on consumers, retail markets and distribution in Africa.

We specialize in market research and intelligence on the marketing, distribution, retail and consumption of Fast Moving Consumer Goods but also cover other sectors and markets.

These sectors include:

FOOD

We provide information on packaged food, chilled and frozen food, dairy, confectionery, snacks, sauces, spreads and pet food.

NON-ALCOHOLIC AND HOT DRINKS

This includes the spectrum of non-alcoholic drinks such as carbonates, bottled water, juice, cordials and powdered drinks, energy and sports drinks. We also provide information on tea, coffee and other hot drinks.

ALCOHOLIC DRINKS

This sector comprises beer, cider, spirits (and pre-mixed spirits), wine and fortified wine.

PERSONAL CARE, HEALTH & BEAUTY

We cover skincare, haircare, oral care, personal hygiene, feminine hygiene, baby care, fragrances and make up.

HOUSEHOLD PRODUCTS

This includes household cleaning products, detergents, scouring products and polishes, bleach and air fresheners.

OTHER SECTORS

We can also provide information on sectors, including pharmaceuticals, clothing & footwear, electricals, homewares and furniture, home improvement, foodservice, automotive, financial services, and travel.

KEY INDICATORS

We provide data on hundreds of indicators for each of the 50 countries we cover: market indicators, economic, population, consumer lifestyles, health, retail and more.

PRODUCTS & MARKETS

We have in-depth experience of helping brands innovate, enter markets and grow sales in Africa. And just as importantly, how to avoid the many easy mistakes.

TRENDS & INNOVATION

We convert accurate data into actionable insight and forecasts on the changing market landscape in Africa.

RETAILERS

We track more than 12,000 supermarkets, 30,000 pharmacies and 25,000 service stations in 50 countries in Africa, down to who owns them and where they are.

DISTRIBUTORS

Distribution is the backbone of product success in Africa. We use our operational distribution experience in Africa to make impactful strategic recommendations.

CHANNELS

Less than 5% of grocery sales in Sub Saharan Africa go through the modern trade. We have data on channel sizes and values across Africa, how they're changing, and what it means.