What We Do

We conduct market research on African markets. We give our clients a window into African markets. Solid, reliable and comparable data you can rely on Africa is rare: we provide accurate and comparable information across the 50 countries we cover so that our clients can identify the right opportunities and growth strategies.

Our strategic analysis is independent and supported by research from our extensive network across Africa. It is backed by proprietary databases of consumer market development indicators, retailers and distributors.

Trendtype's research and analysis focuses on consumers, retail markets and distribution in Africa.

We specialize in market research and intelligence on the marketing, distribution, retail and consumption of Fast Moving Consumer Goods but also cover other sectors and markets.

These sectors include:

FOOD

We provide information on packaged food, chilled and frozen food, dairy, confectionery, snacks, sauces, spreads and pet food.

NON-ALCOHOLIC AND HOT DRINKS

This includes the spectrum of non-alcoholic drinks such as carbonates, bottled water, juice, cordials and powdered drinks, energy and sports drinks. We also provide information on tea, coffee and other hot drinks.

ALCOHOLIC DRINKS

This sector comprises beer, cider, spirits (and pre-mixed spirits), wine and fortified wine.

PERSONAL CARE, HEALTH & BEAUTY

We cover skincare, haircare, oral care, personal hygiene, feminine hygiene, baby care, fragrances and make up.

HOUSEHOLD PRODUCTS

This includes household cleaning products, detergents, scouring products and polishes, bleach and air fresheners.

OTHER SECTORS

We can also provide information on sectors, including pharmaceuticals, clothing & footwear, electricals, homewares and furniture, home improvement, foodservice, automotive, financial services, and travel.

CONSUMER & LIFESTYLE

Our proprietary database of consumer lifestyle indicators and understanding of African consumers enables us to provide an accurate picture of how changing consumer attitudes and how, where and why they shop.

PRODUCTS & MARKETS

We track retail markets across Africa and can provide in-depth data and insight on category growth and brand performance. We also forecast growth and market opportunity.

TRENDS & INNOVATION

African markets are highly dynamic, as a billion consumers undergo profound demographic and lifestyle changes. Our analysis zeroes in on the impact of change and what it means for innovation and strategy.

RETAILERS

We track retailers in 50 countries, including store locations and formats. We provide store profiles and in-store galleries for the leading grocery retailers in Africa and cover both domestic and multinational retailers.

DISTRIBUTORS

The distribution landscape and role of distributors in Africa is also fast evolving. We provide comprehensive benchmarking of the leading distributors and analysis of distribution strategy.

CHANNELS

Less than 5% of grocery sales in Sub Saharan Africa go through the modern trade. We have ground level coverage of modern and traditional retail channels and provide detailed insight into the changing face of the retail channel universe.