Consulting

We undertake consulting and ad hoc market research projects across Africa. If you are looking for data, insight or advice on African markets then contact us for an obligation-free conversation about how we can help you.

Our consulting clients include FMCG and pharma brand owners, retailers, banks, investors, property companies and other consultancies. You can see some of the services we provide below.

CONSUMER SURVEYS, ATTITUDES & BEHAVIORS

We can conduct and support bespoke qualitative and quantitative research on consumers, including:
- Lifestyles and trends
- Attitudes and behaviors
- Brand awareness

MARKET ASSESSMENT & ENTRY STRATEGY

We offer an off-the-shelf market due diligence service for brands seeking to enter African markets. We also provide a tailored market entry service to help companies create the right market entry strategy.

MARKET OPPORTUNITY & SIZING

Triangulating the market size and achievable market opportunity requires specialist understanding of how demand and distribution and evolving. Alongside our market assessment service we also provide bespoke market sizing & forecasting.

BRAND PENETRATION & MARKET SHARE

We provide independent analysis of brand performance. We can work in conjunction with your distributors or conduct standalone research of brand penetration and share by channel, city, region and country.

INNOVATION SUPPORT

Aside our other services, we offer thought leadership, idea generation and support for innovation. This includes identifying untapped opportunities, testing product samples in-market and getting trader/distributor feedback.

STORE AUDITS & PRODUCT PICK UP

We can be your eyes and ears in market. We check stock levels pricing, merchandising, competitor brands and provide a detailed picture of the ground level retail landscape. We can also pick up products and send them to you.