McDonald’s Egypt looking to increase sales by 14% in 2018

Sep 12, 2017

McDonald's, Africa
Fast food chain McDonald’s Egypt has outlined ambitious growth plans for 2018: 10 new branches, sales up by $11m, growth of 14%.

McDonald’s Egypt is the latest of several consumer-facing companies in Egypt to outline bullish growth plans for 2018 on the back of growing confidence in the government’s management of the economy.

McDonald’s general manager for Egypt, Alaa Fathy, has revealed that the company expects to have sales of EGP1.4bn ($79.2m) in 2017, from 100 branches. McDonald’s currently has 97 branches, and plans to open 3 more in 2017. In 2018, the company plans to invest EGP100m ($5.6m) in 10 new branches, to bring the network up to 110 outlets. It is also forecasting sales of EGP1.6bn ($90.5m), an uplift of 14.3%.

Egyptian consumers have long been fans of burgers. Alongside McDonald’s, traditional rival Burger King has more than 20 branches in the country. Meanwhile New Zealand chain Burger Fuel has two stores in Cairo. Local chain Buffalo Burger has 12 stores, all in or around Cairo while Mince, another local burger chain, has five stores.

Also in Egypt, Pizza Hut has 74 outlets, while Domino’s has 21 outlets. However, KFC, which is operated in Egypt by Kuwait’s Americana Group (which also operates the Pizza Hut franchise), has 145 branches in Egypt.

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