A new organic supermarket has opened in Réunion, a first for the island. Naturalia is a branch of the French chain of the same name, which has stores in nearly 70 cities in France. The new store has 9,000 SKUs in it and is situated in the Sainte Clothilde, in the north of the Island. Because of transportation costs, product prices are likely to be 35% higher than in mainland France. But initial results have been positive: the store management have talked about 300 customers coming into the store each day a month after the store launch at the beginning of May 2017.