Citydia is launching its loyalty card in Senegal on June 8th. The loyalty programme, called Sama Citydia, offers shoppers a 5% rebate on purchases made using the card. The rebate then sits in a loyalty account, to be used against purchases in Citydia when the shopper chooses. Citydia also has special offers for Sama Citydia cardholders in store, offering price reductions on selected items.
Citydia launched in Senegal and has 9 supermarkets, all of which are in Dakar. It has a further 52 Citydia Express stores, which are forecourt stores.
