Prosuma announced the launch of its loyalty card, which is being rolled out nationally, in Côte d’Ivoire. Customers can use the card can be used in all Prosuma’s Hayat, Casino, Casino Mandarine, Sococé and Cash Center stores. The card is free to acquire and all adults over the age of 18 are eligible.
Upon activation, the loyalty card holder will accumulate loyalty points on purchases made in store. 1 loyalty card point is equivalent to 10 CFA francs (US$0.02). The points can then be redeemed against purchases in participating Prosuma stores. Prosuma has 20 retail brands (either owned, licensed or franchised) and 151 stores across the country.
