Ivorian-Lebanese Groupe Hyjazi’s Prima Center 14,600m² shopping mall has soft launched in Conakry. Work started on the mall in April 2014, and was estimated to have cost €14m. Although the mall, the first of its kind in Guinea, was due to open in December 2014 the first shops opened in mid December 2015. The mall also has a 4,000m² car park.

The mall’s owners are targeting the emerging middle class, and particularly consumers between the ages of 25-35. Within the mall there are a range of clothing, jewellery and fashion stores, a gym, a games arcade, homewares and toy stores, mobile phone stores and restaurants.

The anchor tenant of the mall is planned to be a 2,000m² supermarket. Groupe Hyjazi is talking to a number of potential partners, but is known to favour Spanish retailer Dia, for whom it would operate the Citydia banner in Guinea.