We have just published exciting new reports on the future of the grocery market in Senegal and Nigeria - both interesting growth markets for different reasons. Although Nigeria remains a challenging and volatile place for brand owners ...Read More →
Trendtype was founded in 2013 to provide detailed, comparable data and insight on the whole of Africa.
We have a network of researchers, analysts, fieldwork and survey partners and consumer experts in Africa
We deliver detailed and market insight on consumers and consumer-facing sectors across Africa. Our trend map covers 60 trends that are driving the growth and changing nature of the consumer market across Africa.
Our data covers 50 countries, and provides an up to date and accurate picture of the emerging middle class in Africa, the leading companies and the most important factors underpinning market attractiveness
Our team has worked on bespoke projects across a wide range of sectors on strategic issues including market entry, market assessment and forecasting, competitor intelligence, consumer insight, trend analysis, innovation and idea generation.
Over the last couple of months we have released a series of detailed reports analyzing the grocery retail market in a series of markets in both East and West Africa. These reports showcase some of the data we have on ...Read More →